Infinitely Writing

I find Riordan's quote very interesting when you think about it as a writer.  I personally have hardly any talent for writing web script, but I do admire the people that make my favorite sites go.  With that being said, I am sure this quote speaks to their everyday struggle to relate to people like me that need simpler interactions to use a website.  If they could write a site for just creators, I am sure that I would be hopelessly lost.  This need to consider and relate to your audience is the core to every successful writers toolbox.  If you are writing for high school students, yet only use words you learned in grad school, then you run the risk of losing your directed audience.  The flip side to that coin is to not dumb yourself down too far so that you pander to your audience and they don't feel like it's worth the time to read.  Which is another problem we see as writers now.  Time is getting more and more precious due to the number of options people have to dominate their intelligence.  It's easy to lose someone to an iPhone if you can't properly engage your reader.  Even though we have an infinite choice does not mean people are infinitely listening.  Engage your reader with the choices you make and write for their attention.